Radio Is The Best Way To Reach “Light TV” Viewers
AM/FM RADIO REACHES AMERICA’S
MASSIVE POPULATION OF LIGHT TV VIEWERS
Source: Nielsen PPM March/April 2018, P18-49.
…AND THE BEST PART: ADDING RADIO TO YOUR MEDIA MIX IMPROVES REACH AND LOWERS COST
MOVING 10% OF YOUR TV BUDGET TO RADIO RESULTS IN A 59% REACH INCREASE
Source: Nielsen Television June 2017, A18-49, Reach and Frequency, Total U.S., Live+Same Day, Estimated Budget Based on Kantar Media TV Data, – June 2017 Radio schedule based on iHeartMedia National Broadcast Assets; Fall 2017 Nielsen Audio Nationwide – Mon-Su 12m-12m – Monthly Reach – P6+; Internal Reporting March 2018; Shareablee March 2018
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