Radio Commercials

This is a commercial that a DJ or announcer reads live on the air when your commercial is scheduled to run. This approach plays off the popularity of the radio stations’s on-air talent. This kind of commercial also has the added benefit of standing out from the pre-recorded commercials that play on the station at the same time.

The straight read should focus on the benefits that your business offers to the prospective customer and how they can reach you. The copy should also contain your business name, address, or phone number — depending on whether or not you have a location that people can walk into — and your slogan if you have one.

This commercial is a bit riskier. Each business must weigh the pros and cons of whether or not funny is the way to go. Not every business lends itself to funny commercials. However, when a commercial like this is done right, it can go viral and be shared and seen by many more people than expected. A little funny can go a long way.

Using a jingle is one way to really make your commercial memorable. A custom-produced jingle can really elevate your commercial and make your business seem much more professional. Customers will really remember your commercial and your business when they can’t get your jingle out of their heads. Think about how many times you’ve caught yourself humming along to a commercial jingle. You just can’t help it.