FOX BUSINESS NETWORK CLOSES 2022
FOX BUSINESS NETWORK CLOSES 2022 AS LEADER IN BUSINESS NEWS FOR FULL YEAR. For Advertising details call us at 212-844-9057 or email us at firstname.lastname@example.org
FBN Delivers Highest-Rated Year Since 2020 Among Total Viewers & A25-54; Posts Second Highest-Rated Year in Network History with Total Viewers
Network Sees Year-Over-Year Growth Across All Key Dayparts
“Kudlow” Sets Ratings Record as Most-Watched Show in Business News for 2022 Followed by “Varney & Co.”
NEW YORK – December 28, 2022 – FOX Business Network (FBN) closed out 2022 as the leader in business news, outpacing CNBC in Business Day viewers and delivering the network’s highest-rated year since 2020 in the coveted 25-54 advertising demo, according to Nielsen Media Research. For the first time since 2019, FBN dominated the business news ranker with Larry Kudlow’s Kudlow (weekdays, 4 PM/ET) and Stuart Varney’s Varney & Co (weekdays, 9 AM-12 PM/ET) placing as the top two programs in business news for the year, with Kudlow notching a new ratings record (313,000 total viewers) for the 4 PM/ET hour. Notably, while all core FBN programming saw year-over-year growth, CNBC delivered a series of record lows, including: its lowest-rated year in primetime since 2013 with viewers, its lowest-rated year with the younger demo since 1992, its lowest-rated Business Day ratings since 2019 with total viewers and the 25-54 demo as well as its lowest-rated Total Day ratings since 2019 with total viewers and since 1992 with the young demo.
In commenting on the ratings performance, FBN president Lauren Petterson said, “As we close out our 15th anniversary year, I couldn’t be prouder of the entire team at FOX Business. Our pivotal coverage of the markets and signature FBN Prime slate delivered a record year and we are honored to be the network America has chosen for their business news.”
Rounding out 2022, all of FBN’s key network dayparts saw audience growth across the board compared to 2021. Notably, Business Day (9:30 AM-5 PM/ET) programming averaged 224,000 viewers, up 24% year-over-year and 10% in the 25-54 demo, outpacing CNBC by 7% in total viewers. The network also recorded 18% growth among total day viewers (134,000 P2+). During Market Hours (9 AM-4 PM/ET) FBN saw gains across both total viewers (215,000, up 19%), and the coveted 25-54 demo (22,000, up 10%) year-over-year, besting CNBC with total viewers. Meanwhile, FBN’s primetime programming, FBN Prime, garnered 17% year-over-year growth in total viewers and 10% year-over-year growth among the 25-54 demo with the same time last year.
Additionally, nearly all FBN programs posted double-digit audience growth year-over-year. Maria Bartiromo’s pre-market coverage on Mornings with Maria (weekdays, 6-9 AM/ET) nabbed its second most-watched year ever in total viewers (117,000), crushing CNBC’s Squawk Box during the critical 7-9 AM/ET hours for the full year. Neil Cavuto’s CAVUTO: Coast to Coast (weekdays, 12-2 PM/ET) drew in 170,000 total viewers (up 16% YOY), which was also the most-watched year since 2020 for the program. Making Money with Charles Payne (weekdays, 2 PM/ET) surpassed 2021 with 20% growth, amassing 169,000 viewers, while Liz Claman’s The Claman Countdown (weekdays, 3 PM/ET) closed out the trading day seeing 174,000 total viewers (up 24% year-over-year).
FBN’s post-market coverage continued to see new highs with FOX Business Tonight (weekdays, 5 PM/ET) scoring the network’s highest rated time slot since 2020 across total viewers with a 20% year-over-year gain. The Evening Edit with Elizabeth MacDonald at 6 PM/ET clobbered CNBC’s Mad Money with Jim Cramer among total viewers (169,000 P2+; 14% advantage) while also netting its second highest-rated year with total viewers. FBN’s Kennedy, hosted by Lisa “Kennedy” Montgomery averaged 117,000 total viewers and achieved the network’s highest-rated Monday–Thursday 7 PM/ET hour since 2020 in the younger demo. Friday evening program Maria Bartiromo’s Wall Street (Fridays, 7-7:30 PM/ET) set year-over-year growth across total viewers and the younger demos while WSJ at Large with Gerry Baker (Fridays, 7:30 PM/ET) posted 13% year-over-year growth with the 25-54 demo. Barron’s Roundtable (Saturdays, 10 AM/ET) also nabbed year-over-year growth by double-digit percentages compared to 2021 among total viewers and the 25-54 demo.
The network’s primetime programming slate, FBN Prime, presented its second and third seasons in 2022. Most recently, season three garnered double-digit year-over-year growth (up 17% P2+ YOY; up 10% A25-54 YOY). Additionally, programs in season three, including How America Works (Mondays, 8 PM/ET), American Built (Mondays 9 and 9:30 PM/ET), Historic Battles for America (Tuesdays, 8 PM/ET), American Dynasty (Tuesdays, 9 PM/ET), Mansion Global (Wednesdays, 8 and 8:30 PM/ET), American Dream Home (Wednesdays, 9 and 9:30 PM/ET), and Duck Family Treasure (Thursdays, 8 PM/ET) saw growth in total viewers or A25-54 compared to season two.
Amongst affluent audiences in the advertiser-friendly A25-54 demo, the network delivered eight of the top 20 cable news programs. American Dynasty ranked first with an average median income of $159,400. FBN Prime’s Billion Dollar Idea (season 2 – Tuesdays, 9 PM/ET), CAVUTO: Coast to Coast, Historic Battles for America, The Claman Countdown, Making Money with Charles Payne, American Dream Home and Varney & Co. earned an average income of $126,300 or more.