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ADULT SWIM - Rick and Morty Season Six Premiere Episode Available Online Through September 27.  Looking for Advertising info?  Give us a call today at 212-844-9057 or email info@televisionadgroup.com for more information.

Adult Swim Reports 57% Increase In L3 Post-Premiere Viewership, Over 100,000 Fans Attend #WORMAGEDDON Immersive Builds

  As the new season of Rick and Morty unleashes around the world, fans have turned out in droves to celebrate Adult Swim’s Emmy® award-winning animated comedy. Beginning today, fans in the U.S. and select global territories will be able to stream the season six premiere episode “Solaricks” via Adult Swim’s YouTube channel HERE until September 27. Viewership in the U.S. continues to grow since the September 4 premiere. After only three days post-premiere, the first episode of season six of Rick and Mortysaw +57% growth in delivery with delayed viewing three days after its premiere, bringing its overall delivery to 1,033,000 viewers (Persons 2+).
  • The premiere episode saw similar gains across key adult viewers, with Adults 18-24 up +55% (90K), 18-34 +60% (335K), 18-49 up +65% (713K), and 25-54 +65% (731K). These delayed viewing gains skewed slightly higher with males, but even female audiences grew by almost +50%.
  • Focusing on Total Day for Sunday, September 4, across all cable, the Rick and Morty premiere maintained its #1 watched for the day claim among young adults 18-24 and 18-34, while trailing in second behind HBO Prime’s linear premiere play of House of the Dragon among adults 18-49.  Among adults 25-54, Rick and Morty was in the Top 5 telecasts (#4) of the day, excluding sports programming. *
Debuting in 112 countries in 38 languagesRick and Morty also captured substantial international viewership. Rick and Morty has been the best performing animated show on HBO Max in Europe since the platform launched. The series is also in the top 10 best performing series on HBO Max in Europe in 2022. HBO Max in Latin America reported Rick and Morty viewership growth of over 500% in the week following the debut of the season six premiere episode on the service.